Thursday, 17 July 2014

"The Sheep Syndrome" - Following a sheep will only lead us to the butcher

How many times have you been in front of someone talking about an specific topic, and you suddenly realize that he has no idea about what he is talking about? There is a golden rule, if you know nothing about it just keep your mouth shut and learn from the audience.

How many people have you found working at high levels within a company and have no idea what they are doing? I am talking about decision makers or people that influence the decision making.

It's even worst when these people don't want to learn, or they are not making the least effort to learn. But what really surprise me is the amount of people following these characters, or at least pretending to follow.

If you are one of them, enjoy the herd as long as you can! But be aware that the butcher is one block away.

Sunday, 13 July 2014

The art to flag on LinkedIn

LinkedIn give you up to 50 groups to interact as a member, places where you can raise your voice to express your opinion, exchange ideas with colleges, create jobs, promote your services, etc. Each group has their own rules, so, check before you post your article, or comment. If you don't follow the rules of the group, you can be removed from it, or your article/comment can be flagged as inappropriate. Also, be sure to post under the correct category, there are three of them: Discussions, Promotions, and Jobs. Also, your post can be flagged using 3 different flag categories: Promotion, Job, and Inappropriate.

Take a deep breath because we are going deeper into the LinkedIn flag system, and how it works...

There is a misconception of an 'OPEN' Group. There are 2 different type of groups: Members-Only and Open Groups. Linkedin is clear about the differences between them: "Members-only group discussions can only be seen by other group members. Open group discussions can be seen by anyone on the web and can be shared on other social networking platforms." Check the following link for more details:
http://help.linkedin.com/app/answers/detail/a_id/4780/~/members-only-and-open-groups---overview

Members of the group don't moderate the group, that's the responsibility of the LinkedIn Group Owner and managers. The only way that members can be moderators is when the Group Owner or a manager assign the moderator or manager role to another member of the group. How? One of the managers or the owner of the group have to proceed in this way:

1) Move your cursor over Interests at the top of your homepage and select Groups.
2) Click the group's name.
3) Click the Manage tab.
4) Click Participants on the left and then click the Members tab.
5) Under the member's name, click the Change Role link and then select To Moderator or To Manager.

more details:
http://help.linkedin.com/app/answers/detail/a_id/2731/~/assigning-or-removing-a-group-moderator

Let's proceed with one example...

One of your contributions is flagged by the member 'X'. The owner of the group will receive a notification on the group's dashboard. (Image below) So, it's up to the owner of the group or one of the managers to flag your contribution or not. Also, check the red mark with the number 2... The Group Owner and managers know who flagged the contribution.


Now you know how the whole flag system works in the other side. Some managers and Group Owners hide behind this process to censor members. They usually pass the responsibility to LinkedIn, but in fact, they are the ones playing with the member contributions. They can veto you if you don't share their same ideas. So, be careful and analyse the group that you are planning to be a member. Before you contribute to the group, ask the manager or owner if the group is FREE of censorship, and ask how they are treating a flagged contribution. If the answer doesn't convince you, leave the group.

Saturday, 12 July 2014

Is your business lagging in online presence?

Numerous businesses are not taking the proper steps to guarantee a good presence of their business on the internet. Some of them don't even know about it, and the minority just don't want to go in that direction. 68.69% of the population is using their desktops to search on Google, while the 91.92% are using their mobile device. These numbers are growing, and if you are one of those companies, then you are not considering the amount of people searching for your business. What image are you projecting when a prospect searches on Google to find an empty page of your business?

Let's take a peek... we will show you a kind of abandoned business page to the left, and a business page with a good presence to the right. Both are part of the same industry.

Example#1: Hotels

The guys in the left side probably doesn't even know that they have 4 followers, but the real problem here is the number of views: 293,530.  In contrast, the guys on the right have a nice introduction to the Accent Inn with a banner showing a great view of the facility including their logo.

Example#2: Restaurants


The same is happening to the left here. 76,166 views, and the page is showing the default template images. It could be beneficial to show one of their popular dishes, or a front view of the establishment.

Example #3: Clothing Store

Our last example is a clothing store with 13,470 views. They should be showing an indoor view of the store, maybe a seasonal item, and definitely their logo.

If you are looking for a place to stay, a restaurant for dinner, or a store to buy some clothes, which one would you visit? The one showing what you can get, or the one showing nothing at all? If you like the adventure and the surprises, probably you are going to pick the ones to your left, but I personally prefer to know where I am going, and what I am getting from that place.

If you are a business owner, you should consider the idea to revamp your business page with some fresh content. It doesn't take too much time, it doesn't cost too much money, and the simple fact of taking that step, you could be sending more customers to your front door right away. It's your turn to make a decision.

Sunday, 6 July 2014

Did you find what you were looking for?

Probably the majority of you have been using Google to search for information for a while now. Basically, the procedure is: go to www.google.com and search using different terms related with whatever you are looking for. Do you know that you can search for images as well?



What do you think?